Customer Testimonials
Best service I have ever had!
Dealing with cars is never fun especially having to take your car into service. I would highly recommend Brennan. He was so helpful through the process, helped me get price down a bit, and was just a joy to work with. Everyone there is incredibly pleasant. Will always go here for my car needs!
(Translated by Google) When you go to buy a car, you always have to wait a very long time to be served. Why is that? Is it because you think you can't afford it, so you're too lazy to get up and work? (Original) 你去买车，就自己看，永远要等很久很久才有人接待，这是为什么？是觉得买不起，所以懒得把屁股抬起来吗？
I have about to BMWs from there and had great experiences both times!
Of all of the dealerships I have visited over the years for service, BMW of NWA shines far above them all. Great communication, easy to schedule, friendly staff. Honest and trustworthy service department.
Great service and pool providers.
Both Damion (Sales) and Robert ( Finance) were a pleasure to deal with this is my 5th BMW and the first ever purchased in NWA by far my best experience all other purchases were previously in Northern California nothing like this experience
If you want a new BMW, this is the place to purchase one in NWA. If you have maintenance work needed and is not under warranty, BMW of NWA is not the place you want. Try Ozark imports or even Shuler Autohouse. Had issues with AC, BMW of NWA quoted $3k+, the others were literally half that without the $500 diagnostic fee. Choose wisely.
We had a wonderful experience selecting our 2026 740i. We arrived a little unsure of what we wanted, but our salesman, Ethan was so patient and helpful in our search for the perfect car. The financing portion was so quick and efficient which made this car buying experience so much more enjoyable. We highly recommend and will plan to repeat our patronage!
I’ve purchased several BMWs from another dealership over the last 10 years and this was by far the best experience I’ve ever had. We moved to AR about 6 weeks ago and decided to stop by the Bentonville dealership. Tyler and James are amazing! They were so knowledgeable and helpful, and truly cared about my experience. From the day I walked in, Tyler was so friendly and made me feel so comfortable. There was zero pressure and the entire process was so fun! My X3 had to be ordered from the factory and James kept me updated the entire time. ... Read More Google - May 2, 2026
Thank you PK and Tyler for a quality customer service experience!
We’ve purchased two cars from BMW of NW Arkansas and have had outstanding experiences both times. Aaron and Tyler are fantastic to work with—professional, knowledgeable, and genuinely focused on making the process smooth and enjoyable. We’ll definitely be back for our next vehicle
What a great experience we had with our salesman James. He knew everything, worked on the best deal and made the experience what you would expect when buying a car. Allan was also very helpful walking us through every detail and setting it up for us. And believe me: you don’t pay more for that kind of customer service. Recommend 10 out of 10.
I want to thank Damion, John , Roberto and Nate. I flew out from Chicago to come buy this bmw m440. I was very impressed with how professional they treated me. The process was done quick and efficiently. The whole team made me feel right at home once I came in and made my dream car possible! I wouldn't mind taking another trip again if I end up upgrading. Thank you again BMW of northwest Arkansas.
Ethan was great to work with! Love my new BMW!
Probably the smoothest car buying experience I’ve ever had. I called to see if the car I was interested in was available, James met me at the door and was very professional, super friendly and stayed with me through the entire process. I highly recommend BMW of NWA for your next vehicle purchase. We will be repeat customers!
I purchased a car here recently and both John Cruz and Tyler Arndt made the whole process very easy for me. Great customer service, communication, and reliability. I would definitely recommend BMW of Arkansas!
Great service, honest sales team, Friendly and welcoming environment. Best car dealership experience I've ever had. It was a pleasure doing business
Thank you to the BMW team for making our car-buying experience so smooth and stress-free. Anne McGinnis was wonderful to work with as our salesperson—knowledgeable, patient, and genuinely helpful every step of the way and Tyler Arndt for answering all my questions. We also truly appreciated the support from Brenden Swanepoel as our service representative, whose generosity and attention to detail being the reason I continue to bring my car to this dealership. You all made the process easy and enjoyable for both my husband and I, and we’re very grateful.
I was able to fully customize and design my 2026 M4 Competition and get it ordered! Anne McGinnis, Jonathan McMichael, and the BMW team were able to help me with everything, and answer all my questions! (I had a lot!) BMW of Northwest Arkansas has always treated my wife and I with enormous amount of respect while having our X1 serviced there! If you’re looking for a new BMW, definitely try out BMW of Northwest Arkansas and ask for Anne McGinnis!
⭐⭐⭐⭐⭐
I recently purchased a BMW M5 Touring from BMW of Northwest Arkansas, and I honestly can’t say enough good things about my experience with Tyler Arndt. From start to finish, Tyler was outstanding. He was knowledgeable, transparent, and incredibly easy to work with. The pricing was great, everything was clearly explained, and there was zero pressure at any point in the process.
What really stood out was how smooth and stress-free he made the entire buying experience. He took the time to answer every question and made sure I felt confident and comfortable with the purchase. The truth is, ... Read More Google - Jan 8, 2026
Consistently excellent experience every time with this dealership. Thank you to Damion for a great buying process
We bought a car with Maxine tonight, she made the process easy and enjoyable! She was wonderful to work with!
I usually would not leave a review, but the way I have been treated while trying to order a car is unacceptable. I was told on muliple occasions that I would have to run credit to ORDER a car.... I have bought 30+ cars in the past 48 months, and I have never heard of this. Not even at the exotic level. Was told this was just "Policy," but after talking to previous buyers & having two more friends order M3s with this dealer, it has been made clear this was profiling. I even asked if I am paying ... Read More Google - Nov 12, 2025
Wish I could give more than 5 stars! I just got home to Texas this morning after picking up my 2019 preowned X5 from BMW of NWA and couldn’t be happier. When a team goes above and beyond I feel it deserves specific feedback, so here are some of the reasons I’m going to recommend THIS dealership to everyone.
This is my fourth BMW purchase and I’ve been treated well before, but Eric, Aaron and Jonathan gave what is exemplary BMW service, and stuck with me through some unforeseen recall repairs that needed to be made. Aaron especially made ... Read More Google - Nov 1, 2025
Wonderful Customer Service! Living in Texas I traveled to the Bentonville area to visit family. Noticing my 2025 X5 tires all needed some air I stopped by this local dealership to see if they could assist me.
I was greeted by a friendly young man at the first station/desk who happily took my car and got the service dept to add the appropriate amount of air to each tire. Literally they got me in out in less than 25 mins, even giving me a car wash voucher as I left. Overall a great experience, as a woman traveling alone I felt ... Read More Google - Oct 17, 2025
Tyler, Damion, and Erice were fantastic!!! Our experience at BMW of Northwest Arkansas was wonderful!! We will buy another BMW from this place!!! Chris Carter Principal Northside High School Fort Smith, Ar.
I can’t say enough positive things about BMW of Northwest Arkansas. Namely the fantastic service department. Seth, Laney, and Phillip will jump through hoops to ensure the most smooth of service transactions, including a free loaner delivered to my front door in Mountain Home while they perform our service. Absolutely the best car and best crew in Arkansas. Thanks BMW of Northwest Arkansas!!
The best in business! One of the very best services! It was an honor to cooperate with you, guys! My respect!
Northwest Arkansas BMW and my advisor Ethan were professional, efficient, and transparent. I highly recommend this dealership.
John and Tyler made the process simple. They took the time to listen to what I wanted. Found it and the rest is history!
Very helpful
This has been a great experience from start to finish! Thank you John Woodard for your excellent communication, friendliness and efficiency in finding me exactly what I wanted! Thanks to Nate & Alan for helping me get the car all set up on the tech side. 😍
We bought our 1st car in USA and Tori and BMW NWA made our experience so wholesome. they delivered on time and personalised the delivery celebration for us. Overall it is an awesome experience.
These people are amazing, I won't take my BMW to anyone else! Thank you guys for being amazing!
John Woodward went above and beyond to help me get a great car at a great price for my son. VIP service!! Thank you John and BMW of Northwest Arkansas
I find the service advisors to be professional and more importantly: knowledgable. The service department also performs with with precision. I decided to buy a new BMW based on my experience with this service department.
The Service Mgr went above and beyond to get me reimbursed for an out of pocket repair cost. He was very kind, professional, and eager to find a solution. Thanks for taking care of me and making things right. Another happy customer 👍
Had a bad situation they let me down but they kept in contact and I know they were trying to make things right really appreciate that!
Tyler - the manager went above and beyond to make sure I had the best experience buying a car from them. Highly recommend this place!
Sorry this taken so long but The issue that I brought car in for was not fixed - I couldn't figure out why they fixed some things on my BMW but couldn't figure the one thing I wanted repaired -
I had several issues with my BMW Z4 after visiting your shop. My stereo was loose ( I just decided to take care of it myself), and you didn’t notice a headlight problem(just needed a new headlight so I just did it myself). I started getting misfire error code, which I get but you had my Z4 ... Read More Google - Apr 23, 2025
Excellent customer service by Brandon!! Professional, knowledgeable, and quick updates and communication.
Easiest and smoothest vehicle purchase I have ever made.
Jacob was great to work with - very helpful throughout the whole process!!
My experience purchasing the BMW i4 M50 was nothing short of exceptional, all thanks to Tori! She made everything effortless and enjoyable, ensuring a smooth and stress-free process. Her great attitude and willingness to answer all my questions made a huge difference. If you want a salesperson who truly values their customers, Tori is the one to see!
Poor Service department. Selling the maintenance plan by telling it covers for next 5 years. But it covered only 13 months. I lost at least $1400. Please don't buy any service maintenance plans here.
If you have hours and hours to waste on get your car serviced for a scheduled service this is the place for you. If you prefer not to lose an entire day for an oil change I would recommend going anywhere else.
Today I spent the whole day trying to buy a car, only to be told in the end that I couldn't make the purchase. I don't know why they didn't tell me that from the beginning and not to waste my time or my work day just to go see that car when I could have gone to another dealer. I came home very upset because I loved the car and it was what I needed and I couldn't buy it and they didn't give me the correct answer as to why.
TLDR: After spending over $18,300 on repairs at BMW of Northwest Arkansas, my car still has issues, and they want another $4,000 for more repairs. All failures happened shortly after they worked on those parts, suggesting possible improper repairs. Be cautious if considering their services.
I recently had a frustrating and costly experience with my 2013 BMW X3 at BMW of Northwest Arkansas.
Timeline of Events:
7/24/2024: My car displayed a "Drivetrain Malfunction" error, so I took it to this dealership for repairs.
7/25/2024: The dealer diagnosed a battery issue and recommended replacing the battery and engine gaskets. I agreed and paid $4,000 ($2,000 out ... Read More DealerRater - Aug 28, 2024
Zach Hales is by far the best ! After two years of looking and dealing with multiple salespersons Zach is the one to work with. He was very communicative and is an true example of the sales idea 'Helping you find what is right for you" His knowledge was always up to date and would take the time to call or double check some of my "Out of the norm/ Out of the box" questions. We at the very end of months of research and test drives ALL WHICH ZACH WAS SO HELPFUL decided to go a different ... Read More DealerRater - Jul 30, 2024
If you don’t look to par they won’t give you the time of day
They judge you based off the way you look! Told some guy they needed to RUN HIS CREDIT before he could even SIT in a vehicle. Absolutely disgusting behavior.
Their service department does not even deserve a 1 star.
We brought our vehicle here for a low oil sensor light coming out.
They fixed it but after a week or 2 in came back on again. They said it could be another issue and charges us to another diagnostic test and the mechanic said that everything is just right according to their computer. For me its just simple, light came back on, that means it was not fixed correctly. And each time , we pick up our vehicle here something always go wrong and have to bring back to them,... that is ... Read More Google - Mar 23, 2024
Dishonest service team. My husband brought our car in to fix the window and had a diagnostic done at alternative beemer but they didn't have the part to fix so we went to dealership. Dealership would not warranty work for the window fix. Sure enough as soon as we drove off, the window trim wasn't sealed and every time we roll up the windows, the trim comes up with it
The parts team will sell you a part that fails way before it should, and the service team will refuse to make it right. Don't have your car serviced, or purchase parts here!
I took my newly purchased 2020 BMW X1 to this dealer because of a random intermittent vibration I felt in the steering wheel.
The Dealer stated the problem was: a loose engine mount and an unsecured AC line. Cost to repair: $1100.
Day before I picked up the car, the service advisor reached out and said I needed to have the tires balanced as “they still felt some vibration”. The cost: $99. I balked at this because he’d already assured me the proposed repairs were the problem and would solve the problem. The service advisor comped the tire balance, “for the confusion”.
... Read More DealerRater - Dec 7, 2023
Salesman nice on the phone. I inquired about a specific vehicles estimated arrival (ready to buy) and no email or call back. Bought from another BMW dealer. Not good!!
Try to call the parts department but put me on hold for over 25 minutes
Date 07/30/24 - I went to get my oil change done on the bmw at this dealership for an oil change plan I purchased from the same dealership. Even though the plan is still valid, they refused to do perform the oil change . The reason they gave a bad review from me to them a year ago for a broken windshield on an oil change service. Although, on a different occasion they performed an accident repair on the same vehicle for a $5k plus. At that time they did not refuse to do business because they were making a lot of ... Read More Google - Aug 30, 2023
When working with the Employees here they made it seem like my calls and my presence was a nuisance. I have never felt this way when at BMW of Little Rock and sadly Bentonville is slipping when it comes to being the best place in AR. Customer service is everything especially when I pay a lot of money for little issues.
Worst dealership I have ever dealt with. Sold is a “new” key, the key wasn’t working for the car and was damaged upon receipt of it. Went back to advise them of it, and they said I WOULD HAVE TO PAY FOR THWIR MISTAKES. I went home very frustrated, and spoke with them on the phone, and while I was explaining my issue, the service manager started humming and clearly showing he wasn’t listening and he didn’t care. Will never use this horrible place again.
If I could give this dealership a negative 10 stars I would.Simply horrible experience buying and owning a BMW.A/C went out 4 times in 2 years on a car with 8800 miles,over 400 miles put on my car allowing a service tech to drive my car to there home each day to make sure they had finally fixed the A/C (which I'll never know if they did)and a scratch/ dent put on the rear passenger door and the outside of the car was horribly dirty from being taken down a dirt road when my car was garage kept.... Read More Google - May 31, 2023
My wife and I drove around the lot three or four times and waited in front of the car we have been wanting. We even left and came back because it maybe looked like the one guy there was talking to others. When we came back someone walked out towards us and we thought this would be the time we were helped. Not the case. I rolled down my window, and he walked not a foot away from me. No eye contact, no hello, nothing. Guess they are not interested in selling here.
Lacking in transparency at nearly every point of contact. That’s not a good business practice and doesn’t jive well from a consumer standpoint. So much so - I will no longer being using this dealership for service. Also, responses to basic questions asked are answered in such a condescending way. Poor professionalism. But go ahead, type on your keyboard a little harder to let out your issues surrounding being asked questions. 😂 it must be the new form of therapy.
Buying the car was not a horrible experience, however, they did not give us the best deal especially for car they claimed were going to auction. Once we had been in the car a day or so we began to wonder if there should be a remote for the DVD system so my husband reached out to the salesman and the finance guy we dealt with about it and to this date we have had no response from the dealership. I love the car but this dealership has been awful to deal with. Glad I don’t live anywhere near ... Read More Google - Jan 8, 2023
So we own but owner of dealer won’t release vehicles more to come….
Not impressed with this place. Gave me the run around multiple times about parts. Got rid of my BMW and will not buy one again!
Do not buy a vehicle from here. From the manager of this BMW dealership to the sales and finance managers they do not care about service or your vehicle. Roberto and Emily just to name a few were very careless and lacked communication in the process. I purchased a $90k 2021 X6 and received very little communication unless i contacted them as I live in another state. My vehicle had marks on it that could easily have been buffed out. Vehicle was delivered and they couldn’t even figure out an accommodation to get the marks cleaned up. Spend tour money ... Read More Google - Aug 11, 2022
Wow just spoke to someone named Josh in servicing who basically laughed over the phone about the questions I had on my car. Needless to say I’ll never be back if that’s the treatment. Only want to get you in the shop to charge you rather than answer a simple question. That’s after I waited an hour for them to call me back. Thanks for nothing.
Go to Tulsa, Little Rock, or OKC for a far better experience. The gentleman that looks like the Dilbert character from comic strip is the worst. Avoid at all costs.
Staff is incredibly friendly, and dealership is beautiful. Was impressed with the "walk around" video the tech sent, except the problem I took the car in for wasn't addressed. Repair estimate was so high that it was almost equaled the current value of the car!
BMW may be the ultimate driving experience but BMW of NWA is certainly not the ultimate buying experience.
UPDATE: The reason I did not have an optimal buying experience at BMW of NWA is because they low balled me on my trade in value and refused to budge. This actually caused me to no longer feel that Superior Automotive Group was the best choice when purchasing a vehicle. Well, last Saturday I stopped by Superior Nissan in Fayetteville and the team there was fantastic. They offered me a fair price on my trade and put me in a brand new ... Read More Google - Feb 2, 2022
These people are so scammy I felt like it was a Dodge dealership!
Beware the $416 run flat tire is only expected to last 5000 miles. Per this dealership, be prepared to buy tires “AT LEAST every 10k miles” Nothing but problems with the vehicle purchased from here as well. I will be selling prior to warranty ending!!
I took my daughters 2006 BMW X5 to this dealer for several electrical issues that needed to be investigated. They came back with a list of issues that I decided to try and tackle myself. However, after replacing the parts that they said were bad, it still had the same issues so I took it back. Still the same report. So, after spending $850 for diagnostics and replacing the parts that they said needed to be replaced but with no improvement, I took it to NWA auto shop. They ran it through diagnostics and came up with the real solution, wiring that ... Read More Google - Sep 11, 2021
Good Evening, I had two BMW serviced this week. Kenneth Webb from the service department was very courteous, knowledgeable and respectful to all our needs. I will recommend BMW of NWA to all my friends and family. If you want something done right and timely please contact Kenneth Webb. Thank you BMW for an outstanding staff member.
I’ll never drive another BMW while I live in NWA. The service department is filled with unscrupulous clowns. Beware.
Well to start with we ordered a vehicle this past February through them and the sale agent mislead us on some of the packages we could order with our vehicle and we ended up missing out on a few items we wanted on our car. The communication through the build process was non-existent. Once the vehicle showed up we discovered some technology glitches with the idrive system and brought it to the attention of the service department only for them to make us feel like we were the dumbest people on earth, but come to find out they their regional ... Read More DealerRater - Jun 16, 2021
These people suck
Gave a guest from my hotel a ride there he said it was fine I don't know
Sold Me a Lemon! Oil leak can't be repaired. . Bad struts. Air conditioner froze. ULTIMATE FAIL MACHINE! SERVICE REP WAS NOT CLEAR! Horrible experience!!
Took my car there to get serviced. They charged me two diagnosis fees ($330) just for a misdiagnosis. I repaired what they said to and it didnt fix the noises. You would think if someone had the car for a whole day they would be able to find out what was wrong. Especially since they are the dealer. The kicker is they wanted to charge me around $2000 to fix the things that weren't wrong.
I bought my car here
Use to love thus place great customer service
Last couple years they have been losing their luster
Took car in for oil change
Was told an hour wait
So didn’t get a loaner
Waited over 2 hours
Service engine light was on
They didn’t mention it or reset
Called talk to someone
Sure bring it back in
Drive back, which is an hour one way for me
They want to charge me for diagnostic
The guy I set up appointment with was busy with another customer And didn’t say a word about this ... Read More Google - Aug 20, 2020
Not the place to get your vehicle serviced if you have anything other than regular maintenance.
Illmannered,impolite service from sales representative.Suggest you not to goto this place even for test drive.
Judging book by its cover ....my friend had a bad experience....some one missed the huge tip from him...😃