If you aspire to never blend in with the crowd... If you have a strong personality and want to show it... you might just do well to consider the new BMW 3 series sedan. It allows for personalization like never before with the option of building your own car or choosing between three customization packages.

Specially designed to suite the sprinters, luxe enthusiasts and contemporary purists of the road, the three new BMW 3 Series lines include Sport, Luxury and Modern. All three models come with a unique design language and matching signature key. Take the Luxury Line BMW 3 Series, for example.  Chrome is the unifying theme, distinguishing everything from the sedan's kidney grille bars to window surround, from its rearview mirrors to black key fob.

That said, luxury drivers don't have to sacrifice sporty performance, just because they prefer an opulent aesthetic over sports seats. All lines in the BMW 3 Series are engineered to hold either a four-cylinder or six-cylinder engine - both of which offer TwinPower Turbo power and are mated to an eight-speed automatic transmission.

You don't have to compromise technological prowess for a more athletic vibe, either. All new BMW 3 Series sedans come with features such as fuel-efficient ECO-PRO mode and color Head-Up Display. Not to mention the BMW 3 Series represents the first model in the U.S. to offer drivers Traffic Sign Recognition technology.

That's just the beginning...If you're interested in learning more about the BMW 3 Series, contact BMW of Northwest Arkansas today, or swing by to explore the many different options available to you firsthand.