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BMW Invests Further in South Carolina Plant

On August 3, BMW officially announced their plans to further their investment in their South Carolina production facility. Specifically, the Bavarian automaker will be focusing their efforts on creating new jobs in the plant as well as in introducing two new workforce programs. We here at BMW of Northwest Arkansas think that this speaks highly of BMW's outlook on the American market, especially given these tough economic times.

That said, we'd like to…

BMW Offers a Sneak Peak at the New i8 Concept

BMW recently unveiled two new concepts overseas, in Frankfurt, Germany, as a part of their new "i" subdivision. This new group of models will be focused on proving that green and performance-driven technologies can unite to provide a driving experience that is every bit as thrilling as it is eco-friendly. The first two models to be shown off in the i series are the BMW i3 and i8 concepts.

To say that we here at…

New BMW Campaign Features Three New Commercials

Have you seen the new BMW campaign? If you haven't, BMW of Northwest Arkansas, located at 2500 SE Moberly Lane Bentonville, AR highly recommends you check it out. It's one of the most clever ways we've seen a company reinforce the old adage: you get what you pay for.

The BMW campaign is comprised of three different commercials, which at first glance seem to be anything but BMW ads. One appears to…

New Performance Package for the BMW 3 Series

The BMW 3 Series has continued to set the bar high for performance within the sports sedan segment for generations. Named on Car and Driver's 10-Best list for 19 consecutive years, the 2011 model delivers between 230 horsepower (hp) and 320 (hp) and starts between $37,650 MSRP, depending on specific model and trim. Now, BMW is planning to offer 335i drivers even more power in the form of an all-new performance package.

Fitted…